Copywriting

How to Drastically Increase Your Sales Page Conversions

The best copywriters in the world do this, although you may never hear about it.
It’s so simple, really, and yet powerful. And once you start doing it, you’ll likely see your sales go up in a really big way.

Copywriting

The Secret Copywriters NEVER Tell You

It’s all about fancy copywriting and Jedi mind tricks to make the sale with your copy, right?
After all, that’s what most copywriters will tell you.

Copywriting

The One Word Every Prospect Loves

This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.”
Do you have any guesses as to what this word might be?
We’re talking about the word “you.”

Copywriting

144 Power Words that Convert

As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.

The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.

What Makes Content Go Viral?

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go viral. The first half of the question is easy: Viral content is content that