Sprout Social’s report uses data from over 25,000 customer interactions in its social media software and compiles the findings into generic breakdowns by platform.
This is huge, yet few marketers even think about it until they’re months into their business and wondering why they’re not making the big money.
Yet it’s pretty darn obvious to anyone else on the outside looking in at the business.
If you have a continuity program, then you’ll want to pay attention to this.
No doubt you’re offering your continuity/membership program to your subscribers.
But there is a certain segment of those subscribers who simply aren’t taking the bait. After repeated emails promoting your membership, they still haven’t joined.
It took Gmail just 3 years to become the world’s most popular email service, and it did this by giving a gigabyte of storage away for free.
Do you know how much Google makes as a result of Gmail?
Billions of dollars per quarter.