Last week, the Federal Trade Commission issued updated and clarified “endorsement guides” that govern so-called influencer advertising on social media.
TikTok began as a moderately successful video sharing tool, but now it’s become one of the most downloaded apps in the world.
Never be boring, but always be giving away good stuff. By good stuff, I mean anything helpful, interesting or entertaining.
You can create your own content to place on your own channel, or work with influencers to encourage their followers to create user-generated content that supports your brand.