Internet Marketing

5 Reasons You NEED a Blog

Blogs are so 2005, right? You’ve got to keep writing all the time and finding things to say and communicating and who needs that?
Okay, maybe you do.
If you have a website, you need a blog.

Internet Marketing

Do You Hate Paying for Advertising?

It’s great when we can use free advertising to make sales, right?
Like when affiliates send you traffic.
Oh wait… you have to PAY those affiliates.

When Your Competitors Don’t Play Fair

Rule #1 of online marketing… there aren’t nearly as many rules as you might think.
Rule #2 of online marketing… some people will do things that really should be against the rules. And sometimes these things will really make you mad.
Rule #3 of online marketing… you can’t change what they do and getting mad won’t help. But what you can do is sleep well at night.

Internet Marketing

To App or not to App

In the old days of eCommerce, a well-built website was all you needed. Now however, you need to have not only a website, but it has to be properly optimised. This applies not only for traditional browsers, but also for mobile (i.e. tablet and smartphone) browsers as well, you also need to be present on the prevalent social media sites as well.

Internet Marketing

A Cautionary Cat Tale of a Partnership Gone Horribly Wrong

Once upon a time…
…two cat lovers, Chris and Jessica, started filming their cats Marmalade, a male ginger tabby, and his black long-haired adopted brother Cole and putting the videos on YouTube and other social media sites.